High traffic venues can have featured advertising in 360 or VR on OPAL. Traditional "square" advertising combined with unique 360° content attract customers to their location within the location. Store information and directions can be displayed, to guide shoppers to vendor locations.
Combined with retail social and digital marketing strategies/campaigns, OPAL can be utilized to incentivize consumers to engage and register personal information in exchange for benefits. Campaigns can be integrated and/or sold to retailers within location based venues.